Film Posters - Up

Up is an animated film about a man who refuses to leave his house to let it be knocked down. So instead he ties balloons to it and floats away. unbeknown to him, a young boy has come along with him, and together they explore South America and come across talking dogs, a supposedly extinct bird and a villianous explorer.
The film poster is created and aimed completely at children. In the top right corner in a bold, rounded font, there is the Disney Pixar logo and the film title. The title UP is on a slant which makes it look like it is floating away. The main image is of the old man,young boy, and dog holding on to the rope that is attatched to the house. The house is floating away above the clouds as it is tied to thousands of helium balloons. Below the image in the bottom left in blue is '2009 3D' , which lets people know the release year and that it is in 3D. The poster is very simple and has no actor names straplines or credits. This is because children do not need or care to know about that type of information, and kids are this films target audience. The bold colours and large imagery is enough to attract children to watch the film, and make their parents take them.