Target audience is very important when creating a film. It allows producers to know what elements they can add and get rid of in a film, to make sure it attracts the audience they want. For example; a animated film is usually targeted towards younger children. They do this by making sure the animation is bold and brightly coloured, it has children as main characters, funny, simple to follow and not too long so that kids enjoy the film and dont lose focus and become bored.
We wanted to target our film towards mainly female teenagers and young adults. To do this we have made sure we have elements that attract our target audience. The soundtracks are up to date and mostly 'party' music. We have teenagers actors as the main characters so the audience can relate better to the film. The settings are realistic, and the narratives are again relatable to our targeted audience.
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